Messy data? Ineffective marketing? Lost revenue?
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Hello, I'm Ashley
I Fix the Backend Systems That Make Marketing Work
Most marketing issues aren’t campaign problems…
they’re system problems.
Broken systems quietly kill performance. I fix:
• Messy CRM data
• Lifecycle email gaps
• Disconnected reporting
—so your marketing actually drives revenue.
I step in as a white-label backend partner when things get messy or teams hit capacity.
Let's Work Together
Take the stress out of marketing operations with
white-label support that drives real results
for agencies that need extra hands — without extra hires.
The Starting Point
Find What’s Broken
I map what your systems are really doing vs. what you think they’re doing, and pinpoint exactly where you’re losing revenue (and why).
You’ll walk away with a clear, prioritized breakdown of what to fix, improve, or rebuild.
📦Deliverables:
• System audit
• Gap analysis
• Prioritized roadmap
01
Optimize your lifecycle email marketing
Lifecycle & CRM System Build
If your CRM is messy and your email flows aren’t performing, I clean and rebuild the systems behind your lifecycle marketing.
This includes structure, segmentation, and automation so your campaigns actually convert.
📦Deliverables:
• Clean CRM, ready to use
• Segmentation framework
• Lifecycle email flows
• Tracking + reporting setup
02
Make Your Data Actually Useful
Data & Reporting Clarity
If your data exists but doesn’t clearly show what’s working, I turn it into clear insights your team can actually use.
You’ll understand performance, trends, and what to optimize next—so your team can make smarter marketing decisions.
📦Deliverables:
• Insights-driven reporting
• Performance analysis
• Campaign recommendations
• Documentation + structure
03
Ongoing support, when you need it
Keep Your Systems Running Smooth
Once your CRM, lifecycle, and reporting systems are in place, I stay involved to keep everything clean, optimized, and evolving as your marketing grows.
I act as your white-label backend partner for ongoing improvements, troubleshooting, and system maintenance.
📦Deliverables:
• Ongoing CRM + lifecycle optimization
• Campaign + flow improvements
• Reporting updates and insights
• System troubleshooting + cleanup
By the Way
Not an agency? Don’t need white-label support?
No problem - I also take on direct client projects.
Why Work with Me
Why Agencies Work With Me
I specialize in the systems most marketing teams don’t have the technical expertise to fix but rely on every day. I work quietly in the background so your systems stay clean, reliable, and performing.
From CRM architecture to lifecycle automation and reporting, I bridge backend systems and marketing strategy. The goal is simple: systems that don’t just “run,” but actually drive revenue with clarity and consistency.
Kind Words From Past Clients
"Ashley is incredibly responsive and reliable—you never have to follow up or worry. Once something is on her plate, it gets done."
Here’s How We Work Together
Every project follows a clear, repeatable workflow so nothing slips through the cracks. Everything is documented so your team can manage, scale, and drive revenue with confidence.
What you can expect when working with me:
- Discovery Call – We talk through your challenge and figure out the right approach—no sales pitch.
- Proposal – Clear scope and a simple plan to meet your system needs.
- Contract Agreement – Covers work, timeline, and confidentiality so everyone’s aligned.
- Kickoff & Access – Checklist and technical setup to get started smoothly.
- Project Execution – I audit, dive in, and document so your marketing actually drives revenue.
- Delivery – Final handoff with recommendations for next steps.
The goal is simple: Clear communication, clean execution, and no surprises.
16
Years of experience in marketing operations
11
Years of experience in lifecycle marketing
10
Years of experience in analytics & data engineering
9
Years of experience in Business Systems Optimization
Hello, I'm Ashley
Your behind-the-scenes marketing systems partner.
I specialize in the technical side of marketing systems, CRM, lifecycle, and reporting, helping teams stay organized, accurate, and confident in their data.
I work behind the scenes to make sure everything runs smoothly so agencies and teams can focus on execution, not fixing broken systems.
I bring a hands-on, detail-oriented approach to every project. Based in the Reno/Tahoe area, fueled by coffee, and usually working alongside my 2 dogs in the background, I work with agencies everywhere.